As a leader:  Effectively defines and drives all aspects of UX across product ecosystems including: strategy + tactics, user research, innovation + product design, design systems + specifications.

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As a business manager:  Efficiently starts, re-configures, scales, and sustains UX operations while focusing on bottom line issues that impact the business including: internal cost reduction, customer satisfaction, TCO, NPS, increasing brand impact, and improving sales through better demos + POCs.

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As a designer:  Proactively fosters a customer-first, design-thinking focus through research, consulting, coaching, and storytelling.